IDIGITAL: career institute of digital marketing in indore

  WHAT IS SEO ? I wanted to create this guide to give SEO meaning to every marketer out there, to help you understand the basics of SEO and learn how it can help you grow your business. Your paid ads don’t have to do all the hard work of converting visitors into customers (or else you’re just wasting money). The right SEO strategy can help drive traffic and convert users, too. If you want to hop to a specific part of this guide, I’ve made a handy table of contents to get you started: Want to go for the full read instead? Before I teach you how it works and how to do it, let’s first go over the definition of SEO. HOW DOES SEO WORKS ? So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? How does this translate into traffic to your website? Let’s take a look at how SEO works. Google’s search crawlers constantly scan the web, gathering, categorizing, and storing the billions of web pages out there in its index. When you searc...

             WHAT IS DIGITAL             MARKETING ? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication . This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal. Digital marketing considers how individual tools or digital channels can convert prospects. A brand's digital marketing strategy may use multiple platforms or focus all of its effor...