What is SEO ? How does it works

 WHAT IS SEO ?


I wanted to create this guide to give SEO meaning to every marketer out there, to help you understand the basics of SEO and learn how it can help you grow your business. Your paid ads don’t have to do all the hard work of converting visitors into customers (or else you’re just wasting money). The right SEO strategy can help drive traffic and convert users, too.


If you want to hop to a specific part of this guide, I’ve made a handy table of contents to get you started:


Want to go for the full read instead? Before I teach you how it works and how to do it, let’s first go over the definition of SEO.


HOW DOES SEO WORKS ?


So how does Google determine which pages to surface in the search engine results page (SERP) for any given query? How does this translate into traffic to your website? Let’s take a look at how SEO works.


Google’s search crawlers constantly scan the web, gathering, categorizing, and storing the billions of web pages out there in its index. When you search for something and Google pulls up results, it’s pulling from its index, not the web itself.

Google uses a complex formula (called an algorithm) to order results based on a number of criteria (ranking factors—which we’ll get into next) including the quality of the content, its relevance to the search query, the website (domain) it belongs to, and more.

How people interact with results then further indicates to Google the needs that each page is (or isn’t) satisfying, which also gets factored into the algorithm




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